Toy Catalog Design

Holiyay! 42 page toy catalog design with curated product flat lay. The cover design is targeted to non-traditional holiday toy store owners and showcases a color-coded selection of product that forms a vibrant rainbow color wheel.
A peace sign emerges, within the negative space of the product arrangement, adding subtle messaging. for the holiday season.

Grid cover design is targeted at toy stores that prefer a traditional holiday cover design. This design is shared by several independent toy stores across the US. The custom logo knocks out of a PMS spot color allowing several stores to customize their logo and messaging.

42 page Holiday Catalog. Each 2 page spread celebrates the season with whimsical hand-drawn holiday elements placed around the border. Custom lifestyle shots are mixed in with supplied product images.

Custom thematic pattern wrapping paper features art based on the actual toy products in the catalog and branded holiday elements.

Spring Playbook Cover. The large flower behind the header threads the pages together. This cover captures an unposed moment of joy.

Spring Product Spread. Each of the spreads has a color theme reflected in the border and supporting design elements. The large flower behind the header changes color according to the rotating color palette.

This fun Spring Insert is saddled stitched into the center spread of the catalog.
This thematic catalog features a "Hop Up Shop" Logo that was also used in-store poster signage,
door decals, social media and in-store promotional marketing.

Hand drawn in procreate wallpaper pattern.
Brand kit design asset created for use in the spring social media and digital marketing campaign.

Aspirational Cover Design Art Direction and Original Cover Concept
by Jane McCarthy
Designed for specialty retailers, the child reaching for the star in the logo symbolizes that U.S. Toy is their golden ticket for a toy wholesaler.